Executive Summary
Our analysis of the March 2026 search landscape reveals a mixed but improving digital presence. Primary owned assets maintain strong positioning, with the official website and YouTube channel securing positions #2 and #4 respectively in the top 10 results. Five owned properties sit within first-page results, representing 50% ownership of critical digital real estate.
A significant negative story has moved up to position #6, gaining 6 positions from the previous month. Three negative results currently occupy top 10 positions, representing 30% of first-page visibility. The positive development is the strong performance of recently published thought leadership content, which demonstrates continued authority in the client's specialist area. Overall sentiment distribution shows 63% positive coverage.
Trend Analysis
| Date |
Owned Top 10 |
Movement |
Negative Top 10 |
Movement |
Overall Sentiment |
| March 2026 |
5 |
– |
3 |
↑1 |
63% Positive |
| February 2026 |
5 |
– |
2 |
– |
67% Positive |
SERP Ownership Map
| # |
Title |
Domain |
Sentiment |
Owned |
Movement |
| 1 |
Official directory listing — professional appointments |
government-registry.gov.uk |
Positive |
|
↑1 |
| 2 |
Client — Official Website |
clientname.com |
Positive |
★ |
↓1 |
| 3 |
Client profile — entertainment/media directory |
mediaprofiles.com |
Positive |
|
– |
| 4 |
Client — YouTube Channel |
youtube.com |
Positive |
★ |
↑1 |
| 5 |
Client — Author / Advisor Profile |
featured.com |
Positive |
★ |
↓1 |
| 6 |
Client — negative story, national publication |
nationalpaper.co.uk |
Negative |
|
↑6 |
| 7 |
Client personal appointments — Companies House |
companies-house.gov.uk |
Neutral |
|
– |
| 8 |
Expert commentary — industry publication |
industrypublication.com |
Positive |
★ |
↓2 |
| 9 |
Charity trustee listing — Charity Commission |
charitycommission.gov.uk |
Positive |
|
↓1 |
| 10 |
Client — negative story, national broadsheet |
broadsheet.co.uk |
Negative |
|
↓1 |
★ = owned asset · ↑ = moved up (negative) · ↓ = moved down (positive) · – = no movement
Sentiment Analysis
Positive 63%
Neutral 7%
Negative 30%
| Sentiment |
Count |
% |
Key sources |
| Positive |
19 |
63% |
clientsite.com, industrypub.com, youtube.com |
| Neutral |
2 |
7% |
government-registry.gov.uk |
| Negative |
9 |
30% |
nationalpaper.co.uk, broadsheet.co.uk, blog.com |
Owned Content Performance
| # |
Asset |
Domain |
Performance |
Opportunity |
| 2 |
Official Website — Homepage |
clientname.com |
Excellent — Top 3 |
Maintain position against competitive pressure |
| 4 |
YouTube Channel |
youtube.com |
Strong — Top 5 |
Increase content frequency and keyword targeting |
| 5 |
Expert Profile — third-party platform |
featured.com |
Good — Top 5 |
Update with recent achievements |
| 8 |
Thought leadership article — industry publication |
industrypublication.com |
Good — Top 10 |
Cross-promote on owned channels |
Negative Exposure Analysis
| # |
Movement |
Title |
Domain |
Category |
| 6 |
↑6 |
Negative story — national publication |
nationalpaper.co.uk |
Crisis Coverage |
| 10 |
↓1 |
Follow-up negative story — broadsheet |
broadsheet.co.uk |
Crisis Coverage |
| 11 |
↑1 |
Syndicated negative story — national publication |
nationalpaper.co.uk |
Crisis Coverage |
| 14 |
↓1 |
Industry news — negative framing |
industrynews.co.uk |
Industry News |
| 17 |
↓1 |
Personal attack — blog |
blog-platform.com |
Personal Attack |
| 21 |
↑3 |
Negative social discussion |
facebook.com |
Social Discussion |
Action Items — Next Period
-
01
Implement an immediate content velocity strategy, producing 3–4 authoritative pieces per month focused on the client's core expertise areas to build positive momentum and push down the negative story that has gained 6 positions this month.
-
02
Optimise the YouTube channel with a consistent publishing schedule and strategic keyword targeting to strengthen position #4 and challenge for position #3 against the current third-party result.
-
03
Develop dedicated landing pages on the official website for trustee roles and professional services to capture additional search visibility for branded and credential-based queries.
-
04
Initiate outreach to positive industry publications to secure guest content opportunities and interviews that generate new positive results over the coming months.
-
05
Monitor the upward movement of the primary negative story and prepare additional content assets to maintain the positive content buffer against this exposure area.
-
06
Enhance internal linking between owned properties to strengthen their collective authority and defend the current 50% first-page ownership position.
